Google Fiber Strategy Adapts, Any Market Could be Next

[Commentary] The Google Fiber strategy is adapting and expansion to any number of new markets appears to be on tap. Safe to say we really don’t know what their next move will be.

Apparently any market could be in play. Google’s model has always given them tremendous flexibility in how they serve markets. Some argue they’re allowed to only offer service in areas that have the most promise, by utilizing their fiberhood approach. They are now adapting this Google Fiber strategy to potentially cherry pick the best market segments, using existing fiber. If fiber assets are available, they could target the best high margin potential customers, and get competitive gigabit services (or less) to them more quickly, maybe even through a hybrid fiber – wireless approach.