As Google Fights Fake News, Voices on the Margins Raise Alarm

Accusations that Google has tampered with search results are not uncommon and date back to the earliest days of its search engine. But they are taking on new life amid concerns that technology behemoths are directly — or indirectly — censoring controversial subjects in their response to concerns over so-called fake news and the 2016 presidential election.

In April, Google announced an initiative called Project Owl to provide “algorithmic updates to surface more authoritative content” and stamp out fake news stories from its search results. To some, that was an uncomfortable step toward Google becoming an arbiter of what is and is not a trustworthy news source. “They’re really skating on thin ice,” said Michael Bertini, a search strategist at iQuanti, a digital marketing agency. “They’re controlling what users see. If Google is controlling what they deem to be fake news, I think that’s bias.”