Google, Local News Sites Create Private Exchange

Google struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications.

The participants formed a private exchange on which to sell 10 billion monthly online ad impressions. Powered by DoubleClick Ad Exchange, it offers programmatic buying of video and display inventory. The media group also will have access to the DoubleClick platform for managing ads across desktop and mobile, and can run ads via AdSense alongside their content and their sites’ search results.