Google looking at privacy protections for users

GOOGLE LOOKING AT PRIVACY PROTECTIONS FOR USERS
[SOURCE: Reuters, AUTHOR: Peter Kaplan]
Google Inc, the world's Web search leader, told U.S. Senate lawmakers on Thursday the company is pursuing new technologies to protect the privacy of Internet users as it seeks to acquire advertising company DoubleClick Inc. Google's chief legal officer, David Drummond, testified that the company was looking at the Internet display advertising business with a "fresh eye and evaluating whether changes can be made to innovate on user privacy in this space." Critics say Google's $3.1 billion acquisition of DoubleClick, an advertising tools supplier, may give the company too much power over online advertising. Google stores mounds of data on Internet-surfing habits of users and uses the information to make money by selling advertisements.
http://www.reuters.com/article/technologyNews/idUSWBT00764520070927

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