Google is Putting More Privacy Controls Directly in Search

Google will start showcasing privacy mechanisms directly within search, so you can review and delete your activity log without having to navigate to another screen, learn what data Google collects about you, and more easily find relevant granular privacy controls. Google says it will take similar steps for greater transparency across some of its other products as well. Google calls the new feature Your Data, and has experimented with offering information about data privacy in different formats like video, illustrations, and text. The idea is to help as many users as possible understand what data a service collects, why, and what controls are available.