Google spends more than $9 million on top-level domains

Google has applied for more than 50 top-level domains that include obvious choices like .google and .youtube while also including other, more interesting choices such as a .lol domain.

Google applied for TLDs in four general categories that include its trademarks, words related to its business, like .doc, domains that will improve user experience, and others that it thinks have interesting and creative potential, which is where the .lol came in. With Google applying for more than 50 TLDs, according to Ad Age, and each application costing $185,000, that means the company spent more than $9 million on domains.