Google starts flagging offensive content in search results

With growing criticism over misinformation in search results, Google is taking a harder look at potentially "upsetting" or "offensive" content, tapping humans to aid its computer algorithms to deliver more factually accurate and less inflammatory results. The humans are Google's 10,000 independent contractors who work as what Google calls quality raters. They are given searches based on real queries to score the results, and they operate based on guidelines provided by Google.

On March 14 they were handed a new one: to hunt for "Upsetting-Offensive" content such as hate or violence against a group of people, racial slurs or offensive terminology, graphic violence including animal cruelty or child abuse or explicit information about harmful activities such as human trafficking, according to guidelines posted by Google. The goal: to steer people with queries such as "did the Holocaust happen" to trustworthy websites and not to websites that engage in falsehoods or hate speech.