Google Tests Way to Track Consumers From Mobile Browsers to the Apps They Use

Apparently, Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users.

Google is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively. Until now, advertisers have usually been forced to treat individual mobile users as two unconnected people, depending on whether they are using a mobile browser or apps.