Google tops new list of world's most valuable brands
GOOGLE TOPS NEW LIST OF WORLD'S MOST VALUABLE BRANDS
[SOURCE: Reuters]
Google Inc. has knocked Microsoft Corp. from its perch as the world's top-ranked brand, according to findings released on Monday. The rankings, compiled by market research firm Millward Brown, also put Google ahead of well-established brands like General Electric Co., No. 2; Coca-Cola Co., No. 4; Wal-Mart Stores, No. 7; and IBM, No. 9. Some key factors seen this year in building brand recognition ranged from corporate responsibility to serving customers in emerging markets like Brazil and India. The top-ranked brand from a non-U.S.-based company was China Mobile, which dropped a spot but still came in at No. 5.
http://www.reuters.com/article/internetNews/idUSN2331486120070423
Google tops new list of world's most valuable brands