Google's Android Catching Up to Apple in Race for Mobile Ad Dollars

Apple's mobile-operating system is losing its advantage over Google's Android when it comes to attracting advertisers' dollars, according to a new study.

In a report, mobile-ad platform Opera Mediaworks found that devices running Android sent a greater percentage of ad requests in the first quarter of 2014 than those running Apple's iOS.

"The quality of the advertising that we can deliver on a Samsung and Android device is pretty much on par with an iOS," Mahi de Silva, CEO of Opera Mediaworks said. The report found that, in the first quarter, Android devices' share of mobile-ad requests reached 42.8%, up from 31.3%. Over that time iOS's share fell to 38.2% from 44.5%.