Google's TV Bid Meets Reality as CBS, Fox Bar Shows

Google’s drive to bring the Internet to living-room TVs and generate fresh advertising sales is being threatened by the failure to obtain popular shows such as “Glee” and “NCIS.” CBS Chief Executive Officer Leslie Moonves and Chase Carey, the No. 2 executive at Fox parent News Corp., say after months of talks they’re in no hurry to let Google TV offer shows via the Web for free. They say there have been no lucrative offers and they aren't sure of the search company’s intentions. The four major networks are blocking Google TV viewers from watching shows that consumers readily see on the Web with PCs out of fear they'll lose ads, re-run revenue and fees from pay- TV systems. The standoff complicates efforts by Google to gain a foothold in traditional TV, where global ad sales of $180 billion this year will be triple those of the Web.