GOP Strategists Say McCain Using Right Tactic, Wrong Ads

With poll numbers suggesting that Sen John McCain's attack advertising on his rival Sen Barack Obama is backfiring, some Republican advertising people and strategists on and off Madison Avenue are wondering if the McCain campaign is using the right tactic but the wrong attack ads. While all defend the effectiveness of negative ads, the critics say the McCain campaign may be off target in focusing the last two weeks on one-time terrorist Bill Ayers and some other issues, instead of on whether Sen Obama has sufficient experience and knowledge to lead the country at a time when terror threats remain.