Gore glams up global warming fight -- again

GORE GLAMS UP GLOBAL WARMING FIGHT -- AGAIN
[SOURCE: CNNMoney.com, AUTHOR: Steve Hargreaves]
Al Gore is embarking on a public advertising campaign estimated to cost between $100 and $200 million a year, one of the largest public service campaigns in history. Expect to see television commercials, newspaper spreads and Internet ads popping up in a few months time. Funded by donations and proceeds from "An Inconvenient Truth," the campaign will focus on convincing people that they can do something about global warming. "It's a big purchase, people will see it," said Matt Creamer, editor-at-large at the industry journal Advertising Age, although he added that even $200 million was small compared to some big corporate campaigns, which can cost as much as $1 billion. But can an advertising campaign actually change society? Advertising experts say ads can accomplish a great deal - think of the anti-tobacco campaign or the anti-drunk driving campaign - but it will take time. The anti-smoking crusade started in the late 1960s, according to Bruce Vanden Bergh, a professor of advertising at Michigan State University. But states didn't ban smoking in the workplace, restaurants and bars until the late 1990s.
http://money.cnn.com/2007/10/11/news/economy/energy_consumption/?postver...