The Great American Smartphone Migration: Nearly Half of Feature Phone Subscribers Who Acquired a New Device in April Switched to a Smartphone

A comScore study of first-time U.S. smartphone owners found that nearly half of feature phone subscribers who acquired a device during April 2012 switched to a smartphone, an increase of 9.5 percentage points from the previous year, as smartphone adoption continues its upward climb in the U.S.

Among this audience, 61.5 percent of consumers acquired devices running the Google Android platform, with 25.2 percent choosing Apple devices and 7.1 percent opting for Microsoft smartphones. Among those feature phone subscribers that acquired a smartphone device in the past month, 61.5 percent chose a Google Android device, while 25.2 percent acquired an Apple device. Devices operating on the Microsoft platform accounted for 7.1 percent of acquired smartphones, while RIM represented 4.8 percent. In comparison, among existing smartphone subscribers that acquired a new smartphone device in the past month, 54.2 percent chose Android devices while 33.5 percent preferred Apple devices. RIM accounted for 9.6 percent of acquired devices, while Microsoft represented 3.0 percent.