GroupM Adopts Anti-Piracy Stance for Digital Buys

GroupM is going after digital pirates with a tough new buying policy to prevent marketers’ ads from appearing on websites that support piracy or distribute illegally obtained content. Effective immediately, the WPP media company is including aggressive ant-piracy language into all future contract terms and conditions with publishers and ad networks. GroupM has created a list of more than 2,000 U.S. offenders, which will be regularly updated, and has also asked content-producing clients to share their own lists of offending sites. A link to GroupM’s list will be included in all contracts and insertion orders.