Groups Petition FCC to Delay Reinstating Obsolete Loophole That Would Usher in a New Era of Media Consolidation

Free Press and a coalition of media-rights groups petitioned the Federal Communications Commission to stay its ruling reinstating an obsolete television-ownership rule. The rule in question, called the “UHF discount,” allows broadcasters to exceed the national ownership cap by discounting the actual population coverage of their UHF broadcast stations for purposes of calculating their stations’ reach.

The FCC under Chairman Ajit Pai voted in April to put this rule back on the books to pave the way for runaway broadcast-industry consolidation, like the Sinclair-Tribune merger that was announced earlier this week. These conglomerates hope to exploit the discount to leap over the 39 percent national audience-reach cap Congress put in place. In their petition to the agency, Common Cause, Free Press, Media Alliance, Media Mobilizing Project, the National Hispanic Media Coalition, Prometheus Radio Project and the United Church of Christ Office of Communication, Inc. explain that this is a dangerous outcome stemming from a bad agency decision. The UHF discount is a technically obsolete loophole that allows the FCC to underestimate the true reach of broadcast companies. It’s technically obsolete because while UHF stations once had weaker signals, today stations broadcasting on these channels actually have better signals thanks to the Digital TV transition that occurred a decade ago. As the groups’ filing makes clear, “Reinstatement of the UHF discount opens the door for rapid and massive consolidation despite a congressional directive that there should be a limit on the scope of national ownership.”