HBO's Zitter Says DRM Is Misnomer

HBO'S ZITTER SAYS DRM IS MISNOMER
[SOURCE: Broadcasting&Cable, AUTHOR: Glen Dickson]
Digital rights management (DRM) is the wrong term for technology that secures programmers' content as it moves to new digital platforms says HBO Chief Technology Officer Bob Zitter, since it emphasized restrictions instead of opportunities. Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter suggested that "DCE," or Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods.
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