Here’s why Comcast says it should own Fox’s business — and why Fox says it still prefers Disney

Comcast plans to outbid Disney for Fox’s movie and TV studios, its cable networks and its stake in Hulu, as Comcast announced today it’s in “advanced stages of preparing an offer.” Murdoch, who heads Fox, already turned down a proposal from Comcast late last year in favor of Disney, despite Comcast’s bid that was 16 percent higher.  Now that it’s out in the open, a bidding war is sure to ensue, and Comcast and Disney will offer their respective spins. Here’s what to expect:

From Comcast: Simple; We’re paying more. Comcast has already secured financing for at least $60 billion in cash, apparently. That compares to Disney’s offer of $52.4 billion, which comes as Disney stock. 

From Disney / Fox: This deal is better because of certainty that it will close. A bigger offer from Comcast isn’t useful if Comcast can’t get the deal done.