Hiding in Plain Sight, Google Seeks an Expansion of Power

HIDING IN PLAN SIGHT, GOOGLE SEEKS AN EXPANSION OF POWER
[SOURCE: New York Times, AUTHOR: John Markoff & Saul Hansell]
On the banks of the windswept Columbia River, Google is working on a secret weapon in its quest to dominate the next generation of Internet computing. But it is hard to keep a secret when it is a computing center as big as two football fields, with twin cooling plants protruding four stories into the sky. The complex, sprawling like an information-age factory, heralds a substantial expansion of a worldwide computing network handling billions of search queries a day and a growing repertory of other Internet services. And odd as it may seem, the barren desert land surrounding the Columbia along the Oregon-Washington border -- at the intersection of cheap electricity and readily accessible data networking -- is the backdrop for a multibillion-dollar face-off among Google, Microsoft and Yahoo that will determine dominance in the online world in the years ahead. Microsoft and Yahoo have announced that they are building big data centers upstream in Wenatchee and Quincy, Wash., 130 miles to the north. But it is a race in which they are playing catch-up. Google remains far ahead in the global data-center race, and the scale of its complex here is evidence of its extraordinary ambition. Even before the Oregon center comes online, Google has lashed together a global network of computers — known in the industry as the Googleplex — that is a singular achievement. "Google has constructed the biggest computer in the world, and it's a hidden asset," said Danny Hillis, a supercomputing pioneer and a founder of Applied Minds, a technology consulting firm, referring to the Googleplex.
http://www.nytimes.com/2006/06/14/technology/14search.html
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