Hillary Clinton is Actually Winning the TV War

Donald Trump may dominate cable news networks, but Hillary Clinton-themed storylines are everywhere on primetime scripted TV, from “Scandal” to “The Good Wife” to “House of Cards”. Despite Donald Trump’s cable news domination, scripted television’s love affair with Hillary Clinton could serve as a powerful asset for the Democratic presidential hopeful. “Hillary Clinton has such an appealing and engaging storyline, it’s become a mainstay in multiple popular primetime dramas,” advertising expert and founder of the Los Angeles-based The Brand Identity Center Chad Kawalec said. “She feeds the TV dramas and they feed her.”

Experts say all that fictional primetime exposure is trumping The Donald’s real-life news coverage. “There is an emotional connection to the characters when watching your favorite TV show as opposed to watching a news segment,” said Oliver Luckett, founder of Los Angeles-based media company theAudience. “It’s the difference between reading a web page and a really good book.”