Hispanics and Media
March 30, 2007
HISPANICS AND MEDIA
[SOURCE: Media Daily News/Online Media Daily]
Two articles based on new data from a Telemundo and Experian Simmons Research survey. 1) Online Hispanics consume media and technology at a higher rate than the general U.S. population. Some 80% of Hispanics with Internet access connect using broadband, and combining content from TV and the Internet is a key factor to enriching their media experience. 2) Hispanics are avid consumers of all media--more so, in fact, than the general U.S. population. And they expect TV and Internet content to be delivered in tandem.
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