How Apple Got Its Case Across

Coverage Type: 

Apple nailed its landmark victory over Samsung by distilling a complex tussle over patents into a clear story line that cast Apple as the good guy, and put its South Korean rival in a defensive crouch. To prove that Samsung intentionally copied the iconic iPhone and iPad, Apple's lawyers produced a slew of witnesses, including a veteran designer for the company who said Samsung had "ripped off" Apple. Bolstering their testimony: a chart that showed Samsung phones before and after the iPhone's debut, and an internal Samsung report dissecting the iPhone's "beautiful design" and "easy to copy" hardware. Both sides enlisted some of the top intellectual-property lawyers in the country, racking up tens of millions of dollars in attorneys’ fees, according to estimates by legal experts.


How Apple Got Its Case Across