How Can the FCC Make it Easier to Shop for Broadband?

This week, the Federal Communications Commission launched a proceeding seeking public comment on creating a mechanism to ensure access to accurate, simple-to-understand information about broadband Internet access services. The aim is to enable consumers to comparison shop when choosing broadband services and providers that best meet their needs and match their budgets. The Infrastructure Investment and Jobs Act directs the FCC to adopt rules that will require the display of broadband consumer labels that include pricing information. The FCC is now proposing labels that disclose information about prices, introductory rates, data allowances, broadband speeds, and management practices, among other things. One label would be for "fixed" broadband service (think service from your local cable or telephone company); the other would be for mobile broadband. The FCC has a number of questions about the proposed labels concerning the content, display location, accessibility, an existing transparency rule, enforcement and implementation issues. Here's a quick look at what the FCC is asking the public to weigh in on.