How Companies Like BroadbandTV Have Helped Hollywood Turn Piracy Into Millions

Hollywood's fight against piracy has entered a new phase, one in which movie studios and TV producers are trying to make money off of what they once deemed stolen content.

Google now offers content identification software to help entertainment companies locate videos infringing upon copyrights so that they can either take them down or monetize them. Yet in recent years, a number of different technology companies have cropped up offering their own technology and services to brands, media companies and advertisers.

A few other companies, including the Venice (CA)-based ZEFR, already possess proprietary technology that helps them identify videos related to existing intellectual property.

BroadbandTV, based in Vancouver and run by CEO Shahrzad Rafati, works with clients and content creators across various sectors as well, including the NBA and A&E. It possesses more than 16,000 partners and clients.

Content identification in management is only one part of Broadband's business, but, as Rafati told TheWrap, its VISO NOVI technology is core to its identity. “What makes BroadbandTV unique is technology built from 2007 in terms of audio and video fingerprinting for our rights management engine,” Rafati said.