How Fruit and Veggie Marketers Are Making Produce Cool for Kids

Mickey Mouse mangos and Spider-Man strawberries? Kid-friendly characters are increasingly popping up on fruits and veggies as part of a move by marketers to make healthier foods cool through packaging gimmicks and tie-ins with children's media properties such as Disney and Nickelodeon, which have been under pressure to sever ties with unhealthy candy and snack brands. Sales of Disney-branded fruits and vegetables have tripled in 2013, with more than 3.1 billion servings sold in North America since 2006, Disney Consumer Products announced.