How the golden age of domain-trolling was born

Author: 
Coverage Type: 

In two short months, the domain troll problem is going to get even worse: That’s when three of the most controversial new top-level domains -- .porn, .adult and .sucks -- are released to a merciless public. Taylor Swift already snapped up Web addresses on those domains to make sure no one uses them against her. But as the Internet Corporation for Assigned Names and Numbers (ICANN), the group that oversees and regulates domains, continues to make more of them available, the Internet is only getting bigger and more troll-able. New domains -- .singles, .holiday, .guitars, .buzz, .gripe -- have rolled out almost every week since ICANN began this latest round of domain expansion in October 2013. If you’re trying to protect your brand or reputation, good luck.


How the golden age of domain-trolling was born