How Income From News Readers Stagnates Despite Growth

Overall traffic levels may be reaching saturation and online ad prices are stagnating.

Most publishers know this, but few actually disclose their average revenue per user. Media Norge is a stand-out in that regard. Giving us a rare insight, it acknowledges average income per monthly unique visitor of two Norwegian krona (that's $0.32 or £0.21) is now less than it was back in 2006. So Media Norge, which publishes Norway's largest paper Aftenposten and classifieds site Finn.no, told investors it will "focus on improving traffic quality and value - loyalty over heads and eyeballs."