How MSNBC Became Fox’s Liberal Evil Twin

[Commentary] MSNBC has pumped up its ratings by recasting itself as a left-leaning riposte to Fox News, and that’s fine. Fox long ago proved that a lot of viewers like to hear cable anchors echo what they already think; MSNBC is just playing catch-up.

Fox is still well ahead, especially during a Republican convention, but on August 28, there were times when MSNBC drew significantly more convention viewers than CNN. That’s because MSNBC offers counterprogramming, not coverage. All that arch sarcasm and partisan brio may rev up the cable channel’s fans, but it constrains — and stains — NBC News, its corporate sibling, which is still the country’s No. 1 source in the evening. NBC and the other broadcast networks cut their live convention coverage to an hour during prime time this year, which leaves barely time to show the main speeches, let alone analyze them. Yet NBC’s chief anchor, Brian Williams, has conspicuously avoided the most fractious MSNBC discussion panels. Those anchors who do make dutiful appearances, like David Gregory and Tom Brokaw, are badly needed but don’t stay long or join the fray — like piano players in a brothel, they don’t go upstairs.