How Unlocking the Box Will Benefit Minority Programming

[Commentary] The idea is simple: consumers should be allowed to choose which device they want to use to access their content. Because of the current business model of most cable companies, consumers and content creators alike are not able to access programming distribution the way they wish to. And because cable companies currently enjoy the control of the experience while profiting from the deficiencies in the system, they want to keep it that way.

Communities of color are thirsty for content in the mainstream media that resonates with them. Just as in the network neutrality debate, communities of color and their advocates are fighting for more consumer choice and access. The Federal Communications Commission’s proposal will loosen pay-TV’ grip on innovation and encourages minority content makers, small and independent companies, new entrants, and existing developers to market their apps and devices nationwide instead of cutting exclusive, limited deals. A new technology standard could allow consumers to access their cable network, pay-TV, and over-the-top content all in one place. More importantly, the proposal will allow minority programmers to tell their own stories to whomever chooses to access it, regardless of whether Big Cable wants to carry it. It’s time to let the FCC free the chained consumer choice. The future of TV depends on it.