How US Adults Use TikTok

A new Pew Research Center study matching the survey responses and on-site behaviors of US adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all—instead using TikTok primarily to view and consume content made by others. Among our key findings about how the American public is using TikTok:

• A small share of users are responsible for producing the majority of TikTok content. The top 25% of US adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group.
• The typical TikTok user posts seldom, if ever. About half of all US adults on the site have never posted a video themselves.
• The posting behaviors of younger adults do not stand out dramatically from other age groups.
• Users who have posted videos on TikTok are more active on the platform in general than non-posters.
• TikTok users are more likely than not to find their “For You” page interesting. Some 40% of users say this content is either extremely or very interesting to them, far more than the 14% in total who say it is not too or not at all interesting.