How Younger Readers View News Websites

In January 2008 a group of interactive producers from news websites gathered at the University of Minnesota for the first Eyetracking Research Consortium, part of the Digital Story Effects Lab project run by Nora Paul and Laura Ruel. Some of the eyetracking studies conducted with the consortium members were comparisons of different design approaches or navigational schemes and their impact on user behavior. Other members just asked for feedback from users about their experience on the website. With the eyetracking we could record not just what someone said about what they did on the site, but to actually see what they did.