IDC: Samsung and Apple are driving holiday sales

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Once again, Samsung and Apple are the big winners in the quarterly Worldwide Connected Smart Device report. Combined shipments of PCs, tablets and smartphones grew a healthy 27.1% year over year in the third quarter of 2012 according to IDC -- a total of 303.6 million devices worth $140.4 billion. But the growth was heavily weighted to the markets where Samsung and Apple dominate: smartphones and tablets. IDC expects more of the same this holiday season: tablet shipments in Q4 are expected to grow 55.8% and smartphones 39.5%, while PC shipments are expected to decline slightly from this quarter a year ago. In a set of stats that neatly sums up the competition between the two companies, IDC reports that Samsung maintained the top position in market share (21.8%) based on shipments, while Apple, which ranked second in shipments, led all vendors in the value of products shipped ($34.1 billion).


IDC: Samsung and Apple are driving holiday sales