If Imus Comes Back, Some Advertisers Are Likely to Follow

IF IMUS COMES BACK, SOME ADVERTISERS ARE LIKELY TO FOLLOW
[SOURCE: AdAge, AUTHOR: Andrew Hammp]
Don Imus might be returning to the airwaves -- and advertisers may not be far behind. The media-buying community had mixed reactions to the notion of a return. Marketers including Procter & Gamble Co., General Motors Corp., American Express and Staples were among the first to pull out of the show following racial remarks made by the talk show host. Natalie Swed Stone, who heads up radio buying for OMD and who has had clients advertise on Mr. Imus' previous incarnations, said she "couldn't see why" advertisers would not want to put their money behind the host's newest show. Mr. Imus has apologized several times for his remarks and advertisers could conclude that he has been punished enough.
http://adage.com/mediaworks/article?article_id=119872