inMobi: Mobile Users Spending More Time With Devices Than With TV

A new global study of mobile media consumption from one of the world’s largest mobile ad networks finds that mobile subscribers are spending more of their media time each day with handsets than with television.

In a survey of over 20,000 device users across eight major regions, respondents claimed to spend 27% of their media time in a typical day on devices but 22% in front of a TV screen. And yet both TV and phone still fall behind the 32% of time spent in front of a connected computer. In all users who are spending a total of 7.2 hours a day consuming media, 119 minutes is with the phone.