Instagram Walks Back Ad Language, but Leaves the Door Open

Instagram has taken another step to mollify users who balked at the photo-sharer’s recent terms of service changes. But it has left itself plenty of room to maneuver.

Co-founder Kevin Systrom says the company will change part of its new contract with users that deals with advertising, and will use the same language the company has always employed. But to be clear: Instagram still plans on introducing advertising to the service. And that advertising could conceivably incorporate users’ photos. And to be clearer: Instagram’s original language already said that. If you don’t want to see ads on the service, or want to be assured that your stuff won’t show up in an ad, you’re going to want to look somewhere else.