Interactive Advertising Bureau Introduces Online Video Ad Guidelines

The Interactive Advertising Bureau introduced a set of guidelines on Monday aimed at bringing more standards to online video advertising -- and ultimately to make the still burgeoning medium easier for advertisers to buy. The new guidelines cover three basic forms of online video ad formats: linear ads, interruptive video spots which are typically of the pre-roll variety; non-linear ads, which include the increasingly popular 'overlay' ad units; and companion ads, banner-like ads that appear alongside Web videos. The guidelines are the product of work conducted by the IAB's Digital Video Committee, which is composed of 145 leading media companies, including Google, Yahoo and Microsoft, among others. In announcing the guidelines, IAB officials did not shy away from placing significance on the industry cooperation achieved in creating the guidelines and the impact they will have.
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