Interactive TV Standard Established For ATSC 2.0

ATSC 2.0, an enhancement of the current television standard, gained some steam when the Advanced Television Systems Committee established a candidate standard for interactive TV, a key element of the new standard.

Interactive TV, or A/105, is designed to enable the marriage of Internet-delivered and broadcast content, feeding a demand of viewers wanting to consume television content on a variety of devices. “Consumer demand for video has resulted in an increasing number of paths to deliver content to viewers,” ATSC President Mark Richer said.