Internet And TV Capture News Seekers
According to a new study by Gather, Inc., individuals are increasingly turning to the Internet to get, share, and discuss the news.
The report reveals trends in how people are receiving and interacting with the news, starting millions of conversations across America. Nearly half of adults surveyed consider the Internet their primary resource for news. Self proclaimed "news junkies" are more likely to rely on traditional media sources. 53% still cite the newspaper as their main source of news. Younger people get their news on demand. 65% of respondents younger than 25 years old described their news habits as interest-based, only reading about breaking news stories or stories of interest. 70% of respondents in this age group turn to the Internet to learn more about a breaking news story and share information about a news story. The majority of adults surveyed admitted to sharing news online, through either Twitter, Facebook, Social Networks such as MySpace, Email or Bookmarking sites like Digg. 90% of respondents younger than 25 years old use Twitter or Facebook to share news, double the amount of respondents 40+.
Internet And TV Capture News Seekers