Internet companies' growing ambitions spook 51 percent of Americans: Reuters/Ipsos poll

The personal data gathering abilities of Google, Facebook and other tech companies has sparked growing unease among Americans, with a majority worried that Internet companies are encroaching too much upon their lives, a new poll showed.

Google and Facebook generally topped lists of Americans' concerns about the ability to track physical locations and monitor spending habits and personal communications, according to a poll conducted by Reuters/Ipsos from March 11 to March 26. The survey highlights a growing ambivalence towards Internet companies whose popular online services, such as social networking, e-commerce and search, have blossomed into some of the world's largest businesses.

Now, as the boundaries between Web products and real world services begin to blur, many of the top Internet companies are racing to put their stamp on everything from home appliances to drones and automobiles. With billions of dollars in cash, high stock prices, and an appetite for more user data, Google, Facebook, Amazon and others are acquiring a diverse set of companies and launching ambitious technology projects. But their grand ambitions are inciting concern, according to the poll of nearly 5,000 Americans. Of 4,781 respondents, 51 percent replied "yes" when asked if those three companies, plus Apple, Microsoft and Twitter, were pushing too far and expanding into too many areas of people's lives.