Internet Marketing Predictions for 2011

Some predictions from Gartner.

• Internet marketing will be regulated by 2015.
• There will be more than $250 billion in Internet marketing spending worldwide.
• By 2012, Facebook will become the hub for social networks' integration and Web socialization.
• By 2014, more than three billion of the world's adult population will have an option to transact business electronically via mobile and Internet technology. (Security issues aside, have advertisers thought through what it means for consumers to leave their cash behind and have instant access to electronic funds?)
• By 2015, context will become as influential to mobile consumer services and relationships as search engines are to the Web. (Geolocation will not only become a trigger, but a very important metrics in the marketing purchase funnel.)
• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.