An internet media company launches a plan to cover the election for Gen Z

A company best known for its posts on Instagram announced that it will try to capitalize on young people’s growing use of social media for news by teaming with a well known TikTok creator for political coverage this year. The company, Betches, said it will partner with the creator Vitus “V” Spehar a.k.a. @underthedesknews on a political podcast called “American Fever Dream.” Spehar rose to prominence on TikTok after covering the January 6, 2021, attack on the US Capitol and now posts daily news to her over 3 million followers on the app. Betches was founded in 2011 by three college students, Sami Sage, Aleen Dreksler and Jordana Abraham. Over the past decade the brand has expanded into a multiplatform media company perhaps best known for its significant Instagram presence. The brand also hosts a robust podcast network with over a dozen podcasts covering pop culture, reality TV, true crime, dating and other topics. Betches co-founder Sage said the company intends to cover the US presidential election across its news channels, including a news-driven Instagram account with over 616,000 followers, a newsletter and potentially live events.