As Internet News Grows, Print Is in Jeopardy

AS INTERNET NEWS GROWS, PRINT IS IN JEOPARDY
[SOURCE: Editor&Publisher, AUTHOR: Pauline Millard]
The Shorenstein Center on the Press, Politics and Public Policy at Harvard University released a report that examines trends in Internet news. The study suggests that the Web is a threat to print media, whose advantage of being a "first mover" is in flux. The study also revealed that even though the Web tends to favor "brand name" news sites, local sites are a brand name in their community and should use it to their advantage. The Internet is seen as a growth opportunity for news organizations, provided that they adapt. The Shorenstein report says that part of the reason local media isn't seeing the jumps in traffic that national outlets are is because they were slow to respond to the shift in readership. Above all, the news outlets need to focus on their greatest asset: the news.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_con...

* Creative Destruction: An Exploratory Look at News on the Internet
http://www.ksg.harvard.edu/presspol/index.htm