The Internet Seen As An Opportunity for Newspapers; Online ads to overtake US newspapers

THE INTERNET SEEN AS AN OPPORTUNITY FOR NEWSPAPERS
[SOURCE: Center for Media Research, AUTHOR: Jack Loechner]
A recent study of America's top 100 newspaper websites, entitled "American Newspapers and the Internet; Threat or Opportunity?" by Bivings Research, noting that using the Internet to expand a newspaper's reach is becoming more and more important, reports that ninety-two percent of America's top 100 papers now offer video on their websites... a significant jump from 2006, where just 61 percent offered video.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArti...

* Online ads to overtake US newspapers
The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011. The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS). In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.
http://www.ft.com/cms/s/6098d396-4448-11dc-90ca-0000779fd2ac.html