Internet Usage Report 2024

One of the big takeaways from our previous Internet Usage Report was how much the COVID-19 pandemic changed the way that people used the internet. In contrast, perhaps the biggest takeaway of this 2024's survey is how little things have changed. Although many politicians and pundits were eager to declare the pandemic over, it seems that things won’t be going back the way they were before—at least in terms of internet use. Key findings include:

• Many post-pandemic trends continue: While many people reported a jump in their internet usage during the pandemic, online activities like streaming music and podcasts, online gaming, texting, and emailing have stayed at those levels.
• Internet usage still seems to be increasing: Compared to 2023, 41.4% of respondents said that their internet usage had increased.
• VR didn’t take off: Despite companies like Meta going all-in on virtual reality (and even rebranding the entire company), the number of respondents who used the internet for VR more than once throughout the entire year dropped from 31% to 25%.
• AI is the new hotness: While large language models like ChatGPT weren’t on our radar back in 2022, 37% of respondents reported using these sorts of generative AI multiple times in 2023.