Jeff Tedford admits Cal needs to step up in social media era of recruiting

As the University of California introduced its 17-man football recruiting class, Coach Jeff Tedford acknowledged that teenagers -- even football prospects -- communicate extensively through emerging social media and that he and his staff need to get on board. "It's just kind of the times we live in now. It's been a very unique recruiting season ... unlike any other," he said. "With the Twitter and the Facebook -- it's just a different day and age."