Kenyans need more than fact-checking tips to resist misinformation

[Commentary] Kenyans go to the polls for the second time Oct 26 to stage a redo of the country’s presidential election in August. In the months leading up to the initial vote, Kenyans faced a barrage of misleading information through print, TV, radio, and social media. The atmosphere, fraught with memories of violence during 2007 presidential election, peaked with the torture and murder of an election official just days before the polls opened.

Days before the August election, Facebook rolled out an educational tool to help Kenyan users spot fake news: quick tips for spotting fake news, such as, “be skeptical of headlines” or “some stories are intentionally false.” Facebook is an important information channel in Kenya, reaching six million people, out of an estimated 37.7 million internet users, and Kenyans desperately needed the critical-thinking skills to better navigate misinformation. But the platform’s last-minute tool paled in comparison with the long and contentious election run-up.

[Bebe Santa-Wood is a recent graduate of Columbia University’s School of International and Public Affairs, specializing in Human Rights and Communications. Tara Susman-Peña is senior technical advisor in the Center for Applied Learning & Impact (CALI) and the Information & Media practice at IREX.]