The last Time Warner deal was the worst deal in history. What is AT&T thinking?

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More than 16 years ago, AOL bought Time Warner for $160 billion, in a deal that is now commonly cited as the worst merger in history. Now AT&T wants to buy Time Warner. What the hell is it thinking? The Wall Street Journal thinks the deal could close within days, so we may hear a rationale from AT&T CEO Randall Stephenson shortly. In the meantime, here are some educated guesses about why he thinks the deal is worth doing:

  • AT&T doesn’t want to be a dumb pipe — or at least, not just a dumb pipe.
  • AT&T knows DirecTV is a shrinking business.
  • This deal makes more sense than taking on Google and Facebook
  • AT&T isn’t AOL. Neither is Time Warner.

The last Time Warner deal was the worst deal in history. What is AT&T thinking?