Lauren Zalaznick: A forest fire is about to hit the media industry

A Q&A with former NBCUniversal executive Lauren Zalaznick.

Asked about what she sees in the future of the media industry, Zalaznick said: “The challenge is that the great media companies today are going to remain the great media companies of the future, but they are going to be joined by the emerging great media companies of today. The great middle is what is going to suffer the most.”

She left a job with Big Media to start her own newsletter, LZSunday Paper. Although she is not a journalist, Zalaznick added that maintaining a diversity of voices in the media will remain important in the future.