Lessons Learned from the Trump Campaign
April 21, 2017
[Commentary] There is unlikely to be another presidential campaign like the one that made Donald Trump our 45th president last year. But there are lasting lessons for local broadcasters to be derived from it: 1) their lock on the presidential spend may not be as strong as they might think; and 2) as sellers they have to get as smart about Big Data and targeted advertising as the buyers.
Lessons Learned from the Trump Campaign