LinkedIn, a champion of privacy rights? Don’t buy it

LinkedIn may very well succeed in its effort to stop a San Francisco (CA) startup from using the data of its members. But the Sunnyvale (CA) company, now a division of Microsoft, has certainly lost the moral high ground. In fact, the job-hunting and networking site is guilty of blatant hypocrisy. HiQ Labs makes software that analyzes data from public LinkedIn profiles to help employers determine which workers are likely to leave or stay. But at a hearing at U.S. District Court in San Francisco, lawyers representing LinkedIn argued that HiQ was causing significant harm to its business because members expected LinkedIn to protect their privacy. LinkedIn’s most valuable currency is “trust with customers,” said Donald Verrilli, a partner with Munger, Tolles & Olson law firm in Washington. That sounds very noble. But the very idea of a social media giant serving as the champion of privacy rights seems suspect. When a service tells you it’s free, that means it’s making money another way. And more likely than not, you’re the product.